# Marketing Use Cases — Agentican

## 10 workflows your marketing team can delegate today.

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### 1. Competitive intelligence briefing

Research competitors across SEO, positioning and social channels in parallel, then compile and deliver a structured briefing.

![Competitive intelligence briefing](diagrams/marketing-uc01.svg)

**Key pattern:** Parallel research → synthesis. Three agents gather data simultaneously, then a single analyst compiles everything.

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### 2. Blog content pipeline

Research keywords, write and review drafts, get human approval, then optimize and distribute across social and email.

![Blog content pipeline](diagrams/marketing-uc02.svg)

**Key pattern:** Sequential pipeline with approval gate. The approval step pauses the task — reject with feedback and the writer retries.

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### 3. Product launch campaign

Draft positioning, fan out to five parallel workstreams, review for consistency, approve and launch.

![Product launch campaign](diagrams/marketing-uc03.svg)

**Key pattern:** Fan-out / fan-in. Five agents work simultaneously from shared positioning context, then everything converges for brand review.

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### 4. Lead nurture sequence creation

Define nurture strategy, then build emails, supporting content and lead scoring in parallel before final review.

![Lead nurture sequence creation](diagrams/marketing-uc04.svg)

**Key pattern:** Strategy → parallel build → approval. One strategist sets direction, three specialists build simultaneously.

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### 5. Social media content calendar

Pull last month's performance data, develop calendar and repurpose content in parallel, review, approve and schedule.

![Social media content calendar](diagrams/marketing-uc05.svg)

**Key pattern:** Data-informed creation. Analytics feed into parallel content creation, ensuring next month's plan is shaped by performance.

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### 6. Webinar execution

Set up the event, create landing page, promote across channels, approve, then branch follow-up by attendance and report.

![Webinar execution](diagrams/marketing-uc06.svg)

**Key pattern:** Full lifecycle with branching. The branch step routes follow-up based on attendance data.

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### 7. Customer case study production

Draft interview questions, write from transcript, review, SEO-optimize, approve, then distribute across three channels.

![Customer case study production](diagrams/marketing-uc07.svg)

**Key pattern:** Long sequential pipeline with approval, then parallel distribution.

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### 8. Paid campaign optimization report

Pull paid media and funnel data in parallel, analyze and normalize, then deliver report with recommendations.

![Paid campaign optimization report](diagrams/marketing-uc08.svg)

**Key pattern:** Parallel data gathering → analysis → delivery. Channel metrics and funnel data converge for correlation.

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### 9. SEO audit and action plan

Run technical and traffic audits in parallel, identify content gaps, compile prioritized action plan and deliver.

![SEO audit and action plan](diagrams/marketing-uc09.svg)

**Key pattern:** Parallel audit → sequential deepening. Technical and traffic data converge into content gap analysis.

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### 10. Quarterly marketing performance review

Four agents gather data in parallel, CMO synthesizes the executive narrative, approve and deliver to leadership.

![Quarterly marketing performance review](diagrams/marketing-uc10.svg)

**Key pattern:** Maximum parallelism → synthesis → approval. Four agents work simultaneously gathering data from different systems.

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